Rio 2016 Olympic Games Launches Visual Identity

Two years before the the Olympic Games we got a to taste some Olympic creativity…

The Rio 2016 Organizing Committee has unveiled the official ‘Look of the Games’ which will be used for all the event’s visual communications.

The new visual identity, which celebrates the vibrancy of the host city, has been inspired by the rich landscapes of Rio and includes illustrations depicting the city’s best-loved icons, including Sugarloaf Mountain and Corcovado. It aims to be a source of inspiration, bringing people and cultures together at the Games, and will be on display in all the sporting venues and across the city during Rio 2016, as well as on tickets, uniforms and licensed products. The goal is to create a celebratory atmosphere and a unique experience for all visitors.

“We hope that Rio 2016 will be the Games of the people, a memorable celebration of the kind that only we can offer,” said Beth Lula, Rio 2016’s Brand Manager. “The starting point for the new ‘look’ was the Rio 2016 branding, with its essential ingredients of passion and transformation, and its values and attributes.”

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