Inspirational product design eMagazine
See inside how to turn your coke bottles to water guns, bubble blowers, paint brushes, and more.
As part of Coca-Cola addressing criticism about its reliance on plastic they partnered with Ogilvy & Mather China to create the “2nd Lives” campaign offering 16 screw-on caps in the brand’s signatured red color. The upcycling campaign launched in Vietnam, where 40,000 free bottle caps will be distributed this year with soda purchases. It will roll out later in Thailand and Indonesia.
The caps are given away to select customers buying a bottle of Coke, and they offer a surprising amount of upcycled functionality. For kids there’s water guns, bubble blowers, paint brushes, and drums. And for adults there’s spray bottles, soap dispensers, hand weights, and even condiment dispensers.
Watch the “2nd Lives” project video:
Here are some of the cups offered: