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Inspirational product design eMagazine

A New Coca Cola Was Born: Life

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Coca-Cola Life is a product of The Coca-Cola Company launched in Argentina in June, 2013. It’s the first version of the family produced with steviaand sugar as sweeteners. It was launched for the first time worldwide in Argentina, although it is unknown if it will debut outside of the country in the future.

It is a low-calories version of Coca-Cola, having 36kcal/200mL, 60% calories reduction compared with the classic version.


Coca Cola Life TV ad:


Campaign ads:

[via (Hebrew)]

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