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Inspirational product design eMagazine

Disney Turned London Street Into Video Game Set

To generate buzz around the U.K. release of their new film Wreck-It Ralph, Disney commissioned sculptor Aden Hynes to remake Brick Lane in east London to mirror the video game theme of the film. Wreck-It Ralph is an animated film in which the main character, Ralph, tries to break out of his 8-bit video game to join a new one where he can be the ‘good guy.

See how they made it:

Movie trailer:

More images from London:

8-Bit-Police-Car

8-Bit-Pigeons

8-Bit-Water-Pipe

8-Bit-Dog

[Images by Michael Reeve via AdWeek]


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