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Inspirational product design eMagazine |
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IKEA has introduced a digital camera made almost entirely of cardboard to help promote its new line of green home furnishings. The camera will soon be available in stores (price unknown), and will encourage customers to share pictures of their favorite IKEA pieces through a forthcoming website.
The unique green camera, known as KNÄPPA, was made by Swedish designer Jesper Kouthoofd ofTeenage Engineering. It was designed to avoid the recycling difficulties of modern electronics by being constructed almost completely out of cardboard. The camera can hold up to 40 photos, runs on two AAA batteries, and plugs into any computer via a built-in USB connector.

1 | Jeffrey Willius
14 de May de 2012 to ● 6:41 PM
Well-intentioned, I’m sure, but doesn’t this just perpetuate a disposable lifestyle? We should be buying/using things that last! Just sayin’…
2 | Ann Marie
15 de May de 2012 to ● 3:00 PM
I see it’s real value not as a recyclable or disposable object but as an affordable introduction into the world of photography that some would never have without the means to afford pricier camera equipment “that lasts”.