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Inspirational product design eMagazine

Joseph Joseph 2012

joseph joseph is presenting in paris 2 new items: a whisk called Twist which can be either flat or balloon whisk with a simple turn of the handle.

The other product is Nestä, an ultimate collection of practical, space-saving kitchenware comprising a unique range of food preparation sets. Their innovative designs allow the individual elements within each set to be stacked together, thereby occupying the absolute minimum amount of space. Nestä Utensils are the latest addition to the range, comprising 5 essential kitchen tools in a compact, self-supporting design which not only looks great in the kitchen but eliminates the need for an additional utensil pot. The set contains a slotted spatula, spaghetti claw, slotted spoon, solid spoon and a soup ladle which all nest neatly together and are held in place by small magnets in the handles.

At we put design and functionality before everything else – and we always strive to find the perfect combination of form and function. That’s exactly what we had in mind when we designed our new Spring 2012 collection – items like the Twist and Nest Utensils are appealing to the customers: the modern, hip and design-oriented city dwellers, many of whom have limited kitchen space.

The innovative, practical and stylish Nest Utensils Set completes an already very successful space-saving line – and is a product you want to show off on your countertop! Twist, on the other hand, turns into a flat whisk that can be neatly and easily stored even in the most packed of drawers.  ~ damon willmott, sales director at joseph joesph

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