Creative Campaign That Gets Parents Involved

Cramer-Krasselt agency ad made a grerat campaign for COA Youth & Family Centers  to promote parent-child interaction, they set up large puzzles, word searches, mazes, books, rulers and more around the streets of Milwaukee. Called “guerrilla classrooms,” the displays are designed to teach real-world applications on various subjects like math, science, geography and reading. The ultimate goal? To raise awareness of the positive impact parents’ involvement can have on their child’s education.

[via]