People As Fleas Ad

This creative ad, made by Perwanal Saatchi & Saatchi in Jakarta, Indonesia was placed on the floor in Jakarta shopping center for promoting Frontline Flea & Tick Spray with the slogan “Get them off your dog.”

Viewed from the upper levels, the people walking on the ad look disgustingly flea-like, and the scene elicits constant reactions that sound something like “yikes!”  🙂

[Source]